Plastic surgery clinics more often cater to a highly discerning clientele—clients who expect a seamless, thoughtful experience at every turn. Achieving this requires more than beautiful finishes or efficient layouts; it demands a deliberate balance of functionality, comfort, and brand elegance.
Here we explain how you can achieve a balance between function and luxury to enhance client experience, maximize space, and elevate your ROI.
Embrace the Design-Build Model
Design-build models integrate design, architecture, and construction to create an end-to-end solution strengthened by team expertise and communication. This is a risk-free approach that overcomes common challenges that interfere with critical project timelines and strict budgets.
By using a design-build model you gain insights that facilitate a balance in function and luxury, hard to achieve with separate entities. Ongoing communication among experts takes a whole space approach at every stage of the project from the earliest stages of design straight through to the final inspection.
Clearly defined roles and responsibilities improve accountability, helping to mitigate risks. Concurrent management among teams also ensures all entities understand who is responsible for project-critical deliverables and remain up-to-date with real-time status reports.
Function
Functional excellence is achieved through careful planning across all facets of your operations.
Operational excellence through stakeholders
Careful planning requires feedback from key stakeholders responsible for day-to-day activities in your practice. Firsthand input allows designers to consider the needs of both the team and their patients. As a result, you can streamline efficiencies from client-facing areas to operating theatres and from recovery bays to clinical sanitization areas.
Considering day-to-day operations
With a keen understanding of day-to-day operations, designers utilize space more efficiently to maximize your ROI. For example, opportunities might exist to create multi-functional, flexible spaces to increase patient volume, identify ways to shorten pathways, or create interactive patient experiences by introducing self-check in kiosks for surgery patients.
Sustainable design
When designers and architects work with the building team they create sustainable, forward-thinking cost-saving opportunities. For example, they might remove less frequently occupied workstations in favour of a few strategically placed multi-use workstations that adapt to the role of the user. Other sustainable considerations might be adaptable mechanical systems and modular wall installations that make it easier to affordably convert soft space to hard space as your patient base expands.
Luxury
Luxurious design is achieved using consistent high-end elements that speak to the sophistication of your brand and set the tone for your client experience.
Cohesion in Aesthetics
Similar finishes and design touches featured in both soft and hard spaces creates seamless transitions throughout the facility. Some examples might include:
- Choosing one wood grain from waiting room coffee tables to exam room storage cabinets and from the reception desk to exam room doors creates an elevated look. Considering how the wood grain can work with safe finishes required in operating theatre and recovery bays helps carry out that cohesive feel.Â
- The right flooring also creates cohesion as patients move through the clinic. Transitions between functional flooring in operating rooms and higher end flooring in transitional/common areas should create a seamless, professional look.
- A consistent approach to lighting reduces stark transitions, with a focus on daylighting whenever possible. Using frosted glass for privacy as opposed to solid walls can make the most of daylight, while using adjustable lighting controls helps keep ambient light soft and task lighting brilliant when required.
Establishing Your Brand
Your colour palette sets the tone for your brand while special touches such as artwork, sculptures, statement lighting and textured wall features elevate that brand. Tasteful use of your logo helps establish your image and professionalism, while the harmony achieved through design cohesion feels comforting. Design should leverage ambient lighting, layered textures, hints of contrast and high end finishes such as wood, marble, stone, crystal/glass, and luxurious furnishings to achieve the highest level of luxury.
Specialty clinics like plastic surgery practices focus on luxurious experiences, high quality care and sustainable functionality. Partnering with a design firm that uses a design-build model will help ensure you achieve the highest possible ROI.
Bring your vision to life with Apex.
With Apex as your strategic partner, you’ll gain deep expertise and streamline the design/build process using our proven methodology. We’ll ensure your clinic meets the expectations of your clients with next-level care.